As part of One Celesio, a project by the parent company of 2700 pharmacies across Europe, I was engaged to design am in-store tablet applications that would run on Android based devices to provide an ecosystem of information for customers visiting in store. The project was part of a number of innovative projects to create the ‘pharmacy of the future’. Also, to tie in with the new stores, a website and mobile optimised site was created.
The key to this project was creating a single source of content that could be published to different channels maintaining good experience to engage user while they were waiting in store.
As part of the One Celesio project, a number of research projects had already been undertaken both directly with consumers and on the state of the market. For insights gathering, these were distilled down into a number of key directives to help engage users. At the end of this, a clear number of personas were created which the journeys could be based on.
Working with the key stakeholders in the business, content experts and technical managers, we ran a number of interactive workshops to define the end solution from UX to technical application.
At the end of the requirement sections we had identified the core areas of content. The majority of this content was in print format and had to be catalogued and re-purposed to fit within a tablet ecosystem. This involved a large amount of information architecture and content matrices to communicate the final content needs and requirements.
A number of journeys were created which catered for the different calls to action depending on the type of product or content area. Certain content would trigger a user to locate a product in store, while other would trigger a booking process to make an appointment to see a clinician.
In order to communicate the final product to senior stakeholders, a hi-fidelity prototype was created. First as a low fidelity set of wireframes, the designs were overlaid to express the core functionality of the project.
Working closely with both the internal teams at Celesio and our own development team, a content management strategy was put in place. Due to the nature of the content, all the information had to go through audit and approvals before being made public as well being able to handle store specific content where necessary.
The final product was build in a sashimi (multiple concurrent waterfalls) fashion covering the core android application, content management system build, front end build and large scale content entry phases.
Create a content repository and design that could be used within the android app as HTML as well as an engaging desktop and mobile website. Also devised an RFID card scheme to attach to the tablets to bookmark content, get deals and discounts.